Identifiers, such as name, alias, postal address, online identifier, Internet Protocol address, e-mail address, account name, driver’s license number, passport number, or other similar identifiers, and unique personal identifiers
(i.e. – persistent identifier such as device identifier). |
Websites, Apps, or Services (information collected directly from user)
Other Sources (e.g., public databases, marketing and analytics partners, social media platforms, booking suppliers and intermediaries, fraud management and security vendors)
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- To complete and fulfill your booking or purchase
- To respond to your inquiries and fulfill your requests
- To send administrative information to you
- To send you marketing communications that we believe may be of interest to you and present products/offers tailored to you
- To personalize your experience across our Services
- To allow you to participate in sweepstakes, contests, and similar promotions and to administer these activities
- To facilitate social sharing functionality
- To allow you to send messages to another person through the Services
- For business purposes such as data analysis, crash remediation and prevention, audits, fraud monitoring and prevention, developing and enhancing products and Services, analytics, and measuring effectiveness of our promotional campaigns (e.g., ads on our or third-party platforms, marketing emails, and measurement/attribution in relation thereto)
- As we believe to be necessary or appropriate to protect our rights or meet our legal obligations
- Aggregation such that it is no longer personal information
- As otherwise disclosed to you upon notice or with your consent
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Commercial Information, such as products or services purchased, obtained, considered, such as booking details (e.g., name, origination/destination, date of birth, gender, co-traveler details), and other purchasing or consuming histories or tendencies. |
Websites, Apps, or Services (information collected directly from user)
Other Sources (e.g., public databases, marketing and analytics partners, social media platforms, booking suppliers and intermediaries, fraud management and security vendors)
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Internet or Network Activity, such as booking search history, e-mail clickthroughs, sign-ups/registrations, and interaction with an advertisement. |
Websites, Apps, or Services (information collected directly from user)
Other Sources (e.g., marketing and analytics partners, social media platforms, fraud management and security vendors)
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Geolocation, such as physical location of desktop or mobile device. |
Websites, Apps, or Services (information collected directly from user)
Other Sources (e.g., marketing and analytics partners, social media platforms, fraud management and security vendors)
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Audio, electronic, visual, thermal, olfactory, or similar information, such as contact center calls |
Websites, Apps, or Services (information collected directly from user)
Other Sources (outsourced contact center locations)
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Inferences drawn from any of these personal information categories, such as travel preferences, potential fraudulent behavior or activity, search history (e.g., bookings searched), web behavior, characteristics, and propensity. |
Websites, Apps, or Services (information derived from user interaction)
Other Sources (e.g., marketing and analytics partners, social media platforms, fraud management and security vendors)
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Financial Information (information described in CA Code §1798.80), such as bank account number, credit card number, and debit card number. |
Websites, Apps, or Services (information collected directly from user)
Other Sources (e.g., payment vendors, fraud management, booking suppliers and intermediaries)
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- For business purposes relating to completing your transactions, fraud management and security, accounting/auditing, and compliance with applicable law
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