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Touring Italy’s ‘Heel’ — the Hidden Gem of Puglia

Written by Chris Caggiano

This blog post was updated on November 30, 2023.


Nestled in the southern reaches of Italy, the region of Puglia remains a hidden gem for many travelers. Often overlooked in favor of the more renowned destinations like Tuscany and the Amalfi Coast, Puglia offers an enchanting experience waiting to be discovered. Its distinctive shape, often likened to a high-heeled boot, is a testament to the region’s diverse landscapes and cultural treasures.

Bari, the region’s capital, serves as the ideal starting point for your exploration. From this coastal city, you’ll traverse Puglia, where the Adriatic and Ionian Seas converge, and uncover a world of history, architecture, and natural beauty that sets Puglia apart from the familiar Italian tourist routes.

For this road trip, we recommend the following two-day itinerary:

DAY 1

  • Start in Bari
  • Alberobello—Explore the iconic trulli structures
  • Locorotondo—Visit the beautiful “white city”
  • Martina Franca—Overnight stop. Enjoy a relaxing evening in this charming town

DAY 2

  • Ostuni—Explore the stunning “White City” perched on a hill
  • Otranto—Experience the history and beautiful Adriatic views
  • Santa Maria di Leuca—Reach the southern tip of Italy
  • Castel del Monte—Visit the enigmatic octagonal castle
  • Return to Bari

Now, here’s a breakdown of what’s in store for you in each stop along your journey:

Bari

Scenic sight in old town Bari, Puglia (Apulia), southern Italy.

Old Town, Bari, Puglia

Bari, the capital of Puglia, serves as an excellent starting and ending point for this two-day road trip through the region. As a coastal city, Bari offers easy access to the Adriatic Sea and provides a bustling hub for travelers. Experience Bari’s vibrant atmosphere, rich history, and delicious seafood. Explore the historic old town, Bari Vecchia, with its charming streets, churches, and local markets. Don’t miss the stunning Basilica di San Nicola, a significant pilgrimage site. Enjoy a taste of authentic Apulian cuisine at local trattorias and seafood restaurants. Bari’s well-connected transportation links make it a convenient base for exploring the rest of Puglia.

Alberobello

Trulli of Alberobello, Puglia, Italy

Trulli of Alberobello, Puglia, Italy

As your first stop after departing from Bari, Alberobello awaits with its iconic Puglian structures known as trulli. The Zona dei Trulli occupies the western hill of Alberobello and holds the prestigious title of a UNESCO World Heritage site. Here, you’ll encounter 1,500 trulli, dry stone buildings constructed from 14th-century limestone. Their distinctive conical roofs give them a whimsical appearance reminiscent of pointy witch hats rather than traditional Italian architectural marvels.

The origins of these structures remain shrouded in mystery. One theory suggests they were built to evade hefty taxes due to their easy dismantling, while others believe they served as low-maintenance homes for humble peasants. Despite the influx of tourists, a visit to Alberobello is a must, whether to marvel at the trulli or to savor a cocktail in one of the town’s charming squares.

Locorotondo

Panoramic view of Locorotondo. Puglia. Italy.

Locorotondo, Puglia, Italy

On the second leg of your journey, you’ll arrive at the picturesque town of Locorotondo. Locorotondo proudly claims its title as one of the “borghi più belli d’Italia,” or one of the most beautiful villages in Italy. A stroll through the centro storico reveals why Locorotondo holds itself in such high regard. While wandering the streets, you may even spot trulli perched high on a hill, adding to the town’s allure. In the summer, you’ll encounter locals dressed in the same bright white attire, while bursts of red flowers provide a captivating contrast to the monochromatic landscape.

Martina Franca

The beautiful main square of Martina Franca, province of Taranto, Apulia, southern Italy.

Martina Franca, Puglia, Italy

Continuing your journey, the next stop is the enchanting town of Martina Franca, a delightful gem where history and elegance blend. With its well-preserved Baroque architecture and a picturesque historic center, it offers a captivating glimpse into the region’s cultural heritage.

Stroll through charming streets adorned with ornate buildings, and don’t miss the opportunity to savor the local cuisine at cozy trattorias. Martina Franca’s tranquil atmosphere makes it an ideal place to pause overnight and savor the essence of Puglia before you continue your exploration of this captivating Italian region on your second day.

Ostuni

Ostuni white town skyline at sunset, Brindisi, Apulia southern Italy. Europe.

Ostuni, Puglia, Italy

As you resume your journey from Martina Franca, your next destination is the stunning “White City” of Ostuni. Perched atop a hill, Ostuni’s dazzling whitewashed buildings gleam in the sunlight, creating a mesmerizing sight against the azure sky. This town is a picturesque maze of narrow, winding streets, charming alleyways, and historic architecture.

In the historical heart of Ostuni, you’ll discover the intricate details of its white facades and vibrant potted flowers that adorn many doorsteps. The panoramic views from the town’s elevated position offer breathtaking vistas of the surrounding olive groves and the Adriatic Sea in the distance. Immerse yourself in Ostuni’s rich history and enjoy a taste of local cuisine at its traditional restaurants. The White City’s beauty and tranquil ambiance make it a must-visit stop on your journey through Puglia.

Otranto

Beautiful sea scenery in Puglia. Italy. "Torre di Sant Andrea" - famous beach with rock formations near Otranto town

Torre di Sant Andrea, near Otranto, Puglia, Italy

The next stop on your journey after Ostuni is the historic town of Otranto, which beckons with both its rich history and breathtaking coastal views. Otranto was once Italy’s primary port to the Orient for over a millennium, and is a living history book. Gazing out onto the Adriatic Sea, the town lets history speak for itself.

The town’s architecture, with Greek-inspired buildings adorned with sapphire blue shutters, adds to its charm. As you look out at the Adriatic — perhaps at the famous Torre di Sant Andrea with its iconic rock formations, just 2o minutes north of Otranto — the refreshing mint-colored waters may tempt you to dip in, providing a perfect opportunity to soak in the beauty and history of this coastal gem.

Santa Maria di Leuca

the small port of S. Maria di Leuca (Lecce) Italy

Santa Maria di Leuca, Italy

Continuing your journey from Otranto, venture southward, where you’ll discover a hidden coastline replete with secluded swimming coves. Eventually, you’ll arrive at what feels like the end of the world, or at least the end of Italy as you know it. Santa Maria di Leuca proudly stands at the convergence of the Adriatic Sea and the Ionian Sea, marking the lowest point of the Italian stiletto.

While this destination may not boast many attractions, reaching this point of geographic wonder is an accomplishment in itself. You’ll stand at the very tip of Italy, gazing out at the meeting of two seas, a moment of serenity and amazement that underscores the unique beauty of Puglia’s southernmost point.

Castel del Monte

Castel del Monte, the famous castle built in an octagonal shape by the Holy Roman Emperor Frederick II in the 13th century Andria, Puglia, Italy. Unesco World Heritage Site

Castel del Monte, Puglia, Italy

As you conclude your journey through Puglia, your final stop before heading back to Bari is Castel del Monte, situated in what may feel like the middle of nowhere, approximately 29 kilometers south of Barletta. Accessible by car, this UNESCO-approved structure rises majestically above the surrounding landscape, characterized by empty countryside, olive groves, and sun-scorched plains in the summer.

What truly sets Castel del Monte apart is its peculiar octagonal shape, a subject of historical fascination. Some believe that Frederick II commissioned the castle’s construction in 1240 to flaunt his power, while others speculate it to be a mathematical offering to the gods. Despite its historical significance, this medieval architectural masterpiece now stands devoid of fancy decorations or mosaics, having fallen victim to looting after the king’s passing.

FAQs: 

Q: What’s the best way to explore Puglia?

A: Puglia is best explored by car, allowing you to visit its small towns and beautiful countryside.

Q: Is it safe to drive in southern Italy? 

A: Yes, it’s generally safe to drive in southern Italy. Just be mindful of local traffic rules and road conditions.

Q: What’s the best time of year for a road trip in this region? 

A: Spring and early autumn are ideal, as the weather is pleasant, and tourist crowds are smaller.

Q: Can I rent a car easily in southern Italy? 

A: Yes, car rental options are available in major cities and airports throughout the region.

Q: Are English speakers common in southern Italy? 

A: While not as common as in tourist hotspots, you can usually find some English speakers, especially in larger towns and cities.

Q: What should I pack for a road trip in southern Italy? 

A: Pack comfortable clothing, sunscreen, a good map or GPS, and don’t forget your appetite for delicious Italian cuisine!

About the author

Chris Caggiano

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